Insight-Driven Creative Strategies • Consumer Product Branding • Conceptual Creative • Creative Direction • Art Direction • Copy • Print, Radio, Television & Outdoor • Graphic Design • Corporate Identity • Package Design • In-Store Promotion • Web Banners • Interactive Ads
2002 to 2015
Creative Director
Functioned as an in-house agency,
creating all marketing materials,
including product catalogs, fact
sheets, sales flyers, in-store posters,
and print advertising.
2001 to 2005
Chief Designer
Developed corporate identity,
collateral, packaging and online
materials for highly successful direct
response company.
NW Ayer & Partners - SrVP/ExecCD
Gumpertz/Bentley/Fried - VP/CD
Wells, Rich, Greene - SrAD
Doyle Dane Bernbach - AD
Established the look, tone and
content of the Doctor’s Best brand,
playing a key role in the company’s
30% to 40% annual growth, which
took it from <$5 million in
2004, to >$45 million in 2015.
At Alchemy, I designed the logo,
retail packaging, collateral and
web imagery for the Magic Bullet
table-top blender, one of the
most successful direct response
marketing campaigns in history,
earning more than $500,000,000
in revenue since its inception.
Winner of Procter & Gamble’s
International Marketing Award in
recognition of the campaign which
grew “Sunny D” from a $40 million
regional product into a >$500
million national brand.
Won numerous creative and retail
marketing awards for the STOR
home furnishings campaign. STOR
became so successful in Southern
California in 3 short years that it
forced an acquisition by IKEA.
Creative Director on the DWP
water conservation campaign,
which won a Grand Effie, an
award that measures a campaign’s
effectiveness in the marketplace.
Created the Jack in the Box
campaign featuring Ray Charles
and “Hit the Road, Jack”.
Created the television campaign
for Paul Masson Wines featuring
Sir John Gielgud. The spots
generated media interest, won
numerous awards, and got “Two
Thumbs Up” from Siskel & Ebert.
IN N OUT Burger
Jack in the Box
Koo Koo Roo
Bob’s Big Boy
La Costa Resort and Spa
The City of Palm Springs
The Armand Hammer Museum
Double Tree Hotels
Doctor’s Best
NEXT Pharmaceuticals
Provida Life Sciences
Samra Health & Beauty
Med Tech Industries
ImmunoCorp
Naturade
Paragon Laboratories
Natrol
Banner Pharmacaps
Nutraflora
NutriPops
Stagg Chili
Rolling Rock Beer
Sunny D
Hills Bros Coffee
Paul Masson Wines
Bran Chex
American Savings
Southern California Savings
Citicorp Diners Club
Mitsui Manufacturers Bank
The Magic Bullet
Raypak Pool Heaters
STOR
GTE Phonemart
20th Century-Fox Television
Universal Pictures
Los Angeles Department of Water and Power
Southern California Gas Company
General Telephone
Volkswagen of America
Southern California VW Dealers
InDesign
Quark
Word
Photoshop
Acrobat
Illustrator