CAPABILITIES:

Insight-Driven Creative Strategies • Consumer Product Branding • Conceptual Creative • Creative Direction • Art Direction • Copy • Print, Radio, Television & Outdoor • Graphic Design • Corporate Identity • Package Design • In-Store Promotion • Web Banners • Interactive Ads

Background

Doctor’s Best, Inc. –

2002 to 2015
Creative Director
Functioned as an in-house agency,
creating all marketing materials,
including product catalogs, fact
sheets, sales flyers, in-store posters,
and print advertising.

Alchemy World Wide –

2001 to 2005
Chief Designer
Developed corporate identity,
collateral, packaging and online
materials for highly successful direct
response company.

Advertising Agencies

NW Ayer & Partners - SrVP/ExecCD
Gumpertz/Bentley/Fried - VP/CD
Wells, Rich, Greene - SrAD
Doyle Dane Bernbach - AD

Achievements:

Established the look, tone and
content of the Doctor’s Best brand,
playing a key role in the company’s
30% to 40% annual growth, which
took it from <$5 million in
2004, to >$45 million in 2015.

At Alchemy, I designed the logo,
retail packaging, collateral and

web imagery for the Magic Bullet
table-top blender, one of the
most successful direct response
marketing campaigns in history,
earning more than $500,000,000
in revenue since its inception.

Winner of Procter & Gamble’s
International Marketing Award in
recognition of the campaign which
grew “Sunny D” from a $40 million
regional product into a >$500
million national brand.

Won numerous creative and retail
marketing awards for the STOR
home furnishings campaign. STOR
became so successful in Southern
California in 3 short years that it
forced an acquisition by IKEA.

Creative Director on the DWP
water conservation campaign,
which won a Grand Effie, an
award that measures a campaign’s
effectiveness in the marketplace.

Created the Jack in the Box
campaign featuring Ray Charles
and “Hit the Road, Jack”.

Created the television campaign
for Paul Masson Wines featuring
Sir John Gielgud. The spots
generated media interest, won
numerous awards, and got “Two
Thumbs Up” from Siskel & Ebert.

Category Experience

Quick Service Restaurants

IN N OUT Burger

Jack in the Box

Koo Koo Roo

Bob’s Big Boy

Destinations

La Costa Resort and Spa

The City of Palm Springs

The Armand Hammer Museum

Double Tree Hotels

Nutritional Supplements

Doctor’s Best

NEXT Pharmaceuticals

Provida Life Sciences

Samra Health & Beauty

Med Tech Industries

ImmunoCorp

Naturade

Paragon Laboratories

Natrol

Banner Pharmacaps

Nutraflora

Packaged Goods

NutriPops

Stagg Chili

Rolling Rock Beer

Sunny D

Hills Bros Coffee

Paul Masson Wines

Bran Chex

Financial

American Savings

Southern California Savings

Citicorp Diners Club

Mitsui Manufacturers Bank

Home Furnishings

The Magic Bullet

Raypak Pool Heaters

Retailers

STOR

GTE Phonemart

Entertainment

20th Century-Fox Television

Universal Pictures

Public Utilities

Los Angeles Department of Water and Power

Southern California Gas Company

General Telephone

Automotive

Volkswagen of America

Southern California VW Dealers

Technical Skills

InDesign

Quark

Word

Photoshop

Acrobat

Illustrator